Finding Local Customers on Social Media (workbook)

Finding Local Customers on Social Media (workbook)


Do you use Facebook and Instagram, but struggle to find and connect with local customers? This workbook will take you step by step in identifying who you should be connecting with, and how, without any gimmicks or paid ads. The workbook and exercises will take approximately 1-3 hours. There is a link (also available via the Resources tab of my website) to a free ideal customer worksheet, which is helpful to do in advance. Once complete, local outreach can be done in just 10-30 minutes per week!

This workbook covers general social media strategies, including Facebook, with a stronger focus on Instagram, based on my clients’ better ROI on that platform. The workbook also explores connecting with other local businesses, for business profit and community benefit.


“Before even completing the online exploration of the workbook, I received an inquiry from a potential local customer! I’m on online coach and I hadn’t even thought to reach out to local customers.!”

“The biggest takeaway for me is the value of local connections and the importance of figuring out my target market. The workbook also got me thinking specifically about what non profit organizations I would like to support!”

“Within one week of completing the workbook I had 40 new, local followers that are already engaging with my content!”

After payment, you’ll receive an automatic email with the downloadable PDF workbook, which you’ll want to print.

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This workbook was created specifically for businesses, non-profits and influencers who already have an Instagram and Facebook account.  If you do not have one, or just started one recently and have not experimented with social media yet, it may take longer to work through and might not be as intuitive for you.  If you have any questions about this, feel free to email me prior to purchase, at  

After your purchase you will be sent a downloadable link to the workbook, which you can then print.

Praise for Social Media Market for Small Business and the Finidng Local Customers Workbook:

“Like many new business owners, I was overwhelmed by the number of workshops, courses, and networking groups all competing for my investment. As a sole proprietor providing local services, I was not enthusiastic about engaging in social media marketing until I met Allison. Her directed and practical advice gave me the tools I needed to authentically connect with my community both online and in person through the free resources on social media. I've made so many personal connections through the network I've been able to build using her strategies centered around giving back to my community. I frequently refer back to the Social Media Workbook to re-engage and reconnect with fellow business owners and potential customers. I highly recommend her class to anyone looking to authentically engage with their online networks in a way that doesn't consume their time, energy, or capital.” - Antonia Hernandez, The Birthing Artist LLC