Workbook: Finding Local Customers on Social Media

Workbook: Finding Local Customers on Social Media


Do you already have a business account on Facebook and Instagram, but you struggle to connect in a meaningful way with local customers? This workbook will take you step by step in identifying who you should be connecting with, and exactly how, without any gimmicks or paid ads. The workbook and exercises will take approximately 1-2 hours and has helpful links to a free, online ideal customer worksheet (from another awesome local consultant) that can be done before the workbook, if you haven’t done one yet. Once complete, local outreach can be done in 30 minutes per week, or less! The workbook covers general social media strategies with a stronger focus on Instagram, based on my past customers’ better return on investment on Instagram vs Facebook. Based on my overall mission of strengthening local support networks, parts of the workbook have a secondary focus on creating ties to other local businesses to promote economic sustainability. One student said that before even completing the online exploration of the workbook, she received an inquiry from a potential local customer! Another customer said this: “The biggest takeaway for me is the value of local connections and the importance of figuring out my target market. The workbook also got me thinking specifically about what non profit organizations I would like to support!”

After payment, you’ll quickly receive an email with the PDF workbook. If you’re interested in purchasing a virtual social media consult along with the workbook, check out the Mini Social Media Consult listing for a package deal!

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This workbook was created specifically for businesses, non-profits and influencers who already have an Instagram and Facebook account.  If you do not have one, or just started one recently and have not experimented with social media yet, it may take longer to work through and might not be as intuitive for you.  If you have any questions about this, feel free to email me prior to purchase, at  

After your purchase you will be sent a downloadable link to the workbook, which you can then print.